Firebase Analytics

Owned by:   Google Inc.
In Their Own Words
Firebase Analytics is a free app measurement solution that provides insight on app usage and user engagement. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution. Analytics integrates across Firebase features and provides you with unlimited reporting for up to 500 distinct events that you can define using the Firebase SDK. Firebase Analytics reports help you understand clearly how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations.
What does this company do?
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Anonymous :

  • Ad Views,
  • Analytics,
  • Browser Information,
  • Cookie Data,
  • Date/Time,
  • Demographic Data,
  • Hardware/Software Type,
  • Interaction Data ,
  • Internet Service Provider,
  • Page Views,
  • Serving Domains

Pseudonymous :

  • Device ID (EU PII),
  • IP Address,
  • Location Based Data,
  • Search History

Personally identifiable information (PII):

  • Address,
  • EU- IP Address,
  • EU- Unique Device ID,
  • Email Address,
  • Login
  • Name,
  • Phone Number

Data Sharing

  • Aggregate data is shared with 3rd parties.,
  • Anonymous data is shared with 3rd parties.,
  • PII data is shared with 3rd parties.,
  • Sensitive data is shared with 3rd parties.

Data Retention


Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

Privacy contact

Privacy Matters Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043